Privacy Policy
RaveReply helps local service businesses reply to their Google reviews in their own voice. This policy explains what we collect, how we use it, and the choices you have — in plain language, the way we'd want it explained to us.
This policy applies to RaveReply ("RaveReply," "we," "us," or "our") and the RaveReply website and application (the "Service"). By using the Service, you agree to this policy.
Information we collect
Information you give us
- Account details — your name, email address, business name, and a password (which we store only as a secure hash, never in plain text).
- Your voice and settings — sample replies you write or paste, tone preferences, and any guardrails you set so Rev drafts replies that sound like you.
- Support messages — anything you send us when you ask for help or give feedback.
Information from your connected Google Business Profile
When you connect a Google Business Profile, we use Zernio, our Business Profile integration provider, to access the listing you select. This includes its business information, reviewer display names, ratings, review text, dates, and published replies. We use that information to provide the features you enable. Review replies wait for manual approval by default; a lane you explicitly enable can send eligible replies automatically. Eligible plans also support posts, photos, and holiday-hour updates. Google authorization is handled through Zernio's connection flow.
Information created in the Service
- Reply drafts and posted replies, and whether you approved, edited, or skipped them.
- Performance and ROI data we calculate from your reviews and replies (for example, response rates shown in Insights).
Information for other features
If you use review requests, we process the customer contact information you provide to send and track those requests, including email addresses and delivery or suppression records. If you use profile posts or photos, we process the content and images you submit or generate. Visibility scans process business information, trade, location, public search results, and scan reports; the AI searches use trade and city context and, where supported, approximate city-level location.
Billing information
Payments are processed by Stripe. We do not see or store your full card number. We receive your subscription status, plan, customer and subscription identifiers, and billing-event information needed to manage your account.
Information collected automatically
Like most web apps, we record basic log and device data — IP address, browser type, pages and actions in the app, and timestamps — to keep the Service secure and working.
How we use your information
- To draft replies to your reviews and publish the replies you approve or authorize through an automatic-sending lane you enable.
- To learn your voice so drafts sound like your shop.
- To send you notifications and account emails (new reviews, trial reminders, receipts, your monthly Insights report).
- To process payments and manage your subscription.
- To provide review requests, profile content, visibility scans, and the other features you use.
- To provide support, fix problems, prevent abuse, and improve the Service.
- To comply with our legal obligations.
How we use AI
Manual approval is the default. To draft a reply, we send Anthropic the review text, reviewer display name, rating, relevant repeat-review context, and the business and voice information used in the draft. That business context can include your business name, trade, services, city, reply signature, contact phone number, voice samples, preferences, and guardrails. Drafts in manual lanes wait for your approval. If you explicitly enable an automatic-sending lane in Settings, eligible replies in that lane can be published without another approval. The lanes include 5-star replies, an earned 4-star lane, and 24- or 48-hour holds for 1–3 star replies; lower-rated replies flagged as sensitive wait for manual review. All lanes are off by default and can be disabled or paused. You can enable lanes individually or through a confirmed automation preset. We do not sell your data, and we do not use your content to train third-party AI models for their own purposes.
Other AI features can send business context to Anthropic to draft profile content. Visibility scans use Anthropic, OpenAI, and Google Gemini to search for businesses using trade and city context; those search probes do not send your private voice samples or connected-review history. Each provider's applicable terms govern its processing.
How we share information
We don't sell your personal information. We share it only with service providers who help us run RaveReply, and only as needed:
- Google and Zernio — to connect the Business Profile you select, retrieve its reviews and business information, and publish the replies or other profile content you authorize through enabled features.
- Anthropic — to generate reply drafts and other profile content, and run AI visibility searches, as described above.
- OpenAI and Google Gemini — to run AI visibility searches using trade and city context.
- Google Places — to retrieve public business and review information for scans.
- Stripe — to process payments and subscriptions.
- Resend — to send account, notification, and review-request emails.
- IONOS — to host the application, database, and related infrastructure. We also use website analytics hosted on our infrastructure to understand visits and use of the website.
We may also disclose information if required by law, to protect our rights or users' safety, or in connection with a merger, acquisition, or sale of assets (you'll be notified of any such change).
Data retention
We keep your information for as long as your account is active. If you close your account, we delete or anonymize your personal information within a reasonable period, except where we need to keep it to meet legal, tax, or security obligations.
Security
We protect your information with encryption in transit, hashed passwords, and access controls. No method of storage or transmission is ever 100% secure, but we work to protect your data and to limit who can access it.
Your choices and rights
- Access and update your account information in Settings.
- Revoke Google integration access through your Google Account, or contact us for help. Revocation stops future access through that authorization; it does not remove published replies or automatically delete information already retrieved.
- Cancel your subscription at any time in Settings.
- Delete your account by contacting us at the address below.
California residents
If you live in California, the CCPA/CPRA gives you the right to know what personal information we collect, to request a copy or deletion, to correct it, and to not be discriminated against for exercising these rights. We do not sell or "share" your personal information for cross-context behavioral advertising. To make a request, contact us and we'll verify and respond as required by law.
Cookies
We use cookies to keep you signed in, remember the active location, and support account connection or license-redemption flows. If you follow an affiliate link, a first-party referral cookie records the referring partner for up to 30 days so we can attribute a later signup. We use website analytics hosted on our infrastructure to understand visits and use of the website. We do not use third-party advertising cookies.
Children
RaveReply is for businesses and is not directed to anyone under 18. We don't knowingly collect information from children.
Where your data is processed
RaveReply is operated in the United States, and your information is processed there. If you use the Service from outside the U.S., you understand your information will be processed in the U.S.
Changes to this policy
We may update this policy from time to time. We'll change the "Last updated" date above, and for material changes we'll give you reasonable notice.
Contact us
Questions about your privacy? Contact us — a real person will get back to you.